§ 01 — The practice
Four disciplines. One practice.
AI tooling, web development, SEO, and marketing. Picked from where I can actually move the number — not where I’d like to sell you more. Engagements are direct, senior, and scoped to what you need.
§ 02 — The four
Held to a single standard.
Most engagements start in one lane and grow. I’ll tell you early if another discipline would do more for the goal — including the ones I don’t practice.
01
Lead practice
AI Tooling & Consultation
Internal tools, agent workflows, and senior guidance for teams figuring out where AI actually earns its keep. I ship one focused tool — not a “platform” — that replaces the rote part of a real workflow.
→
02
WordPress · Custom base theme
Web Development
Sites built on the Studio Nord base theme your team can edit without calling me, wired into the Studio Nord Dashboard for oversight. Typical build: 6–10 weeks, front to back.
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03
Technical + editorial
SEO
Continuous crawling, GSC keyword work, and GA4 analytics — running on the Studio Nord Dashboard behind your site. You get a monthly report with the numbers that matter, not a deck celebrating rank positions.
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04
Positioning · Lifecycle · Landing
Marketing
Positioning, lifecycle, and landing pages. The dull-but-essential operations that make the rest of the work compound. Discrete engagements, not retainers — 4 to 8 weeks.
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§ 03 — Where to start
Which one should you pick?
If
Your team is piloting Claude on one workflow and the demos are impressive but nothing has shipped.
→ Start with
AI Tooling & Consultation
We pick one task to replace. Prototype in week one. Evaluation against your real work, not a synthetic benchmark.
If
Your site is three years old, your content team can’t edit it without calling an agency, and inquiries have flattened.
→ Start with
Web Development
Custom theme on the Studio Nord base. Gutenberg blocks your junior marketer can actually edit. Dashboard connected from day one.
If
Organic sessions have been flat for a year and your SEO deck celebrates keyword positions that don’t turn into leads.
→ Start with
SEO
Continuous crawls in the Dashboard. Topic clusters mapped to real business questions. Brief-to-publish in 2 weeks with the pipeline.
If
The sales team can’t explain the product in one sentence, and your landing page reads like five different drafts glued together.
→ Start with
Marketing
One-page positioning doc, defended in a working session. Real copy for home/services/pricing. One landing page, A/B-ready, analytics wired.
§ 04 — Shared shape
The same shape of engagement, across all four.
01 — Senior
One practitioner.
No junior on a timesheet. No account manager. The person writing the proposal is the one shipping the work.
02 — Direct
Talk to the maker.
You get a working session with the person doing the work — not a status call with someone relaying the message.
03 — Weekly
Progress every 7 days.
Working sessions, not status theatre. You see real output every week. If a week goes sideways, I’ll say so on Monday.
04 — Documented
Handoff that sticks.
Loom walkthroughs, written docs, a 30-day punch-list window. Your team runs it afterwards without calling me.
Next step
Let’s see where to start.
30-minute intro call. Honest read on which discipline would move the number fastest — or whether none of them would, in which case I’ll point you somewhere useful.