§ 01 — The practice
Four disciplines. One practice.
AI tooling, web development, SEO, and custom internal tools. Picked from where I can actually move the number — not where I’d like to sell you more. Engagements are direct, senior, and scoped to what you need.
§ 02 — The four
Held to a single standard.
Most engagements start in one lane and grow. I’ll tell you early if another discipline would do more for the goal — including the ones I don’t practice.
01
Lead practice
AI Tooling & Consultation
Internal tools, agent workflows, and senior guidance for teams figuring out where AI actually earns its keep. Or a paid discovery call to decide whether AI is the right spend at all.
→
02
WordPress · AI-assisted
Web Development
AI-assisted WordPress builds, structured for SEO and AEO from day one. Gutenberg-native, editor-friendly, owned by your team. Typical build: 3–6 weeks.
→
03
Technical + editorial
SEO
Continuous crawling, GSC keyword work, and GA4 analytics — running on NordDashboard behind your site. You get a monthly report with the numbers that matter, not a deck celebrating rank positions.
→
04
Dashboards · Integrations
Custom Internal Tools
Bespoke admin and analytics dashboards. Custom integrations with the platforms your team already uses — when the off-the-shelf reports don’t show what you actually need.
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§ 03 — Where to start
Which one should you pick?
If
Your team is piloting Claude on one workflow and the demos are impressive but nothing has shipped — or you’re not sure AI is the right spend at all.
→ Start with
AI Tooling & Consultation
We pick one task to replace. Prototype in week one. Or a discovery engagement that ends with “AI isn’t the answer here, but this is.” Either is fine.
If
Your site is three years old, doesn’t surface in AI answers, and your content team can’t edit it without calling an agency.
→ Start with
Web Development
AI-assisted WordPress build, structured for SEO and AEO from day one. Gutenberg blocks your junior marketer can actually edit.
If
Organic sessions have been flat for a year and your SEO deck celebrates keyword positions that don’t turn into leads.
→ Start with
SEO
Continuous crawls in NordDashboard. Topic clusters mapped to real business questions. Brief-to-publish in 2 weeks with the pipeline.
If
Your platform’s dashboard misses the data you actually need to run the business, and your team is rebuilding it in Sheets every Monday.
→ Start with
Custom Internal Tools
Bespoke admin or analytics dashboard built around the platform’s API. The views your team actually opens on Monday morning, in one place.
§ 04 — Shared shape
The same shape of engagement, across all four.
01 — Senior
One practitioner.
No junior on a timesheet. No account manager. The person writing the proposal is the one shipping the work.
02 — Direct
Talk to the maker.
You get a working session with the person doing the work — not a status call with someone relaying the message.
03 — Weekly
Progress every 7 days.
Working sessions, not status theatre. You see real output every week. If a week goes sideways, I’ll say so on Monday.
04 — Documented
Handoff that sticks.
Loom walkthroughs, written docs, a 30-day punch-list window. Your team runs it afterwards without calling me.
Next step
Let’s see where to start.
30-minute intro call. Honest read on which discipline would move the number fastest — or whether none of them would, in which case I’ll point you somewhere useful.