Service · 01
AI Tooling & Consultation
Internal tools, agent workflows, and senior guidance for teams figuring out where AI actually earns its keep. Or — a paid discovery call to decide whether AI is the right spend at all.
Most AI tools don’t survive contact with real work. These do.
I’ve shipped AI tooling for sales, marketing, customer success, and dev teams who’d rather use a focused workflow than a chatbot. The pattern is always the same — find the place where a human is doing rote reasoning, replace the rote part, keep the judgement call in front of a person.
NordDashboard is my own example of the pattern — a Claude-powered command center I built to manage client WordPress sites. Site registry, real-time content views, natural-language commands. The same approach goes into your tools.
No demos-as-products. No wrapped chat UIs pretending to be agents. The tools I build get used on Monday morning, without a manual. And if a discovery call lands on “AI isn’t the right spend here” — I’ll say so.
Six stages. About 4 weeks for most tools.
01
Discovery
A week watching the actual workflow. Not the workflow you’d describe on a whiteboard — the one with the spreadsheet, the reply-all thread, and the PDF no one opens.
02
Problem pick
We choose one task to replace. One. The boring one that costs the most hours and produces the least judgement. This is also where a discovery engagement can stop, if AI isn’t the right spend.
03
Prototype
A working tool in a week. Ugly, unoptimised, but handling real inputs. We learn more from one bad version shipped than ten perfect mockups.
04
Evaluation
Side-by-side with the human. Eval set built from your actual work. No vanity benchmarks.
05
Hardening
Guardrails, fallbacks, prompt caching, rate limits. The unglamorous bits that make the tool trustworthy when you’re not looking.
06
Handoff
Documented, version-controlled, with a 30-day punch-list window. Your team runs it. I’m on retainer if you want me to watch for drift.
Everything included.
Next step
Let’s see if AI earns its keep here.
30-minute intro call. Honest read on whether a tool is the right spend for this workflow — or whether a cheaper fix would do.