Services/Web Development

Service · 02

Web Development

Sites built on the Studio Nord base theme your team can edit without calling me, wired into the Studio Nord Dashboard for oversight.

Stack

WordPress · Gutenberg · Custom theme

Typical scope

8–16 pages · 2 custom post types

Timeline

6–10 weeks, front to back

WordPress · Custom base theme · Gutenberg
“Built on WordPress. Owned by you.”
§ 01Overview

Your team owns the site. I set it up to stay out of their way.

Every site ships on a custom Studio Nord WordPress base — Gutenberg-native, accessible out of the box, and structured so a junior marketer can update the homepage without breaking anything.

The Dashboard handoff gives you continuous SEO crawling, AI commands against your content, and brand-voice blog drafts from day one. No extra license. No per-seat fees.

Engagement details

Stack

WordPress · Gutenberg · Custom theme

Typical scope

8–16 pages · 2 custom post types

Timeline

6–10 weeks, front to back

Team

One practitioner (me) + your stakeholders

Hosting

Pressable or your infra

Starting at

$24,000 USD

§ 02Process
Discovery → Handoff

Six stages. About eight weeks.

01

Discovery

A week of conversations with your team, audit of what you have, and an honest read on what to cut.

02

Architecture

Information architecture, URL structure, content model. Wireframes in a shared doc, revised live. No slide deck theatre.

03

Design

Visual direction pinned to the home page first, then propagated. Two rounds of revision baked in; a third if we find something worth the time.

04

Build

Custom theme built on the Studio Nord base. Gutenberg blocks matched to your editorial patterns. Staging from week three onward.

05

Launch

Pre-launch checklist, DNS cutover, redirect map, analytics verification. Boring, documented, uneventful — as it should be.

06

Handoff

Dashboard connected, editor training recorded, a 30-day punch-list window. Then quarterly check-ins for the first year if you want them.

§ 03Deliverables

Everything included.

Custom Studio Nord WordPress theme
Gutenberg block library matched to your content
Staging environment from week 3
Redirect map + DNS cutover
Editor training (recorded)
Studio Nord Dashboard connection
Continuous SEO crawling + alerts
Brand-voice configuration for blog pipeline
30-day punch-list window
Handoff doc + loom walkthroughs
§ 04Typical results

What ‘done’ looks like.

Lighthouse

98+

Performance, a11y, SEO, best practices

Editor load

↓ 60%

vs. unthemed Gutenberg on prior stack

Dashboard-ready

Day 1

Crawls, AI, blog pipeline connected

Typical uplift

2–3×

Inquiry conversion, first 90 days

Next step

Let’s see if we’re a fit.

30-minute intro call. Honest read on whether a rebuild is the right spend — or whether a smaller fix would do.

Services