Service · 04
Marketing
Positioning, lifecycle, and landing pages. The dull-but-essential operations that make the rest of the work compound.
Marketing that respects the reader.
Most marketing engagements leave a deck. Mine leave positioning your team can actually defend in a sales call, lifecycle flows your CRM can actually run, and landing pages your CMS can actually edit.
No frameworks-as-products. No dashboards for the sake of dashboards. The work is the positioning doc, the four lifecycle emails that compound, and the landing page that converts — not the strategy behind them.
Six stages. Four to eight weeks.
01
Discovery
Customer calls, sales transcripts, win/loss. You can’t position from a whiteboard.
02
Positioning
Short, sharp positioning doc. One page. Defended in a working session, not a slide deck.
03
Messaging
Home, services, pricing, about. Real copy, not placeholders. Paired with rewrite notes if we’re using your current site.
04
Landing
One page, built in your CMS. A/B-ready. Analytics wired. No page-builder bloat.
05
Lifecycle
Four emails, not fourteen. Welcome, nurture, re-engage, win-back. Templated for your CRM.
06
Handoff
Docs, loom walkthroughs, a 30-day punch-list window. Your team runs it after that.
Everything included.
What ‘done’ looks like.
Landing CVR
2–4×
Typical uplift over prior page, 90 days
Email open
45%+
Welcome sequence, first-touch
Sales cycle
↓ 20%
Median, when positioning lands
Time to ship
6 weeks
Brief to launched lifecycle
Next step
Let’s see what’s worth saying.
30-minute intro call. Honest read on whether positioning is the first thing to fix — or whether lifecycle or a landing page would move the number faster.